The 3 Exterior Paint Colors That Help a Home Sell the Fastest

Dated: July 19 2021

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The 3 Exterior Paint Colors That Help a Home Sell the Fastest

When it comes time to give your home in Charleston, South Carolina a fresh coat of paint, there’s always the option of choosing a new color. But which shade will look the best when all’s said and done? 

A huge part of a home’s marketability has to do with curb appeal — and the exterior paint color plays a major role. According to a 2019 analysis by Zillow, diving into some basic curb appeal projects — including repainting the exterior of your home — is a must when preparing a home for sale. This rings especially true during these pandemic times when buyers are more reliant on photos and virtual showings when house-hunting.

Use exterior paint to create a blank canvas.

In terms of resale value, data via Zillow indicates that “greige” exteriors can boost the selling price of a home. Remodeling site Fixr also cites white and gray to be the top exterior paint colors in their 2020 Paint & Color Trends Report.

Similarly, timeless, neutral colors for a home’s exterior are best. It helps when the color palette is neutral so that the purchaser can envision the design choices they actually want.

Staging a home’s exterior is not so different from staging its interior. Inside the home, the seller might remove family pictures and pare down personal effects to create a neutral backdrop. In that same vein, exterior paint can be used to give a neutral impression of the home, before buyers even step foot inside. This way, potential buyers can better imagine themselves inhabiting the space and getting creative with landscaping and finishes.

Put yourself in the buyer’s shoes.

In today’s hot housing market in Charleston, more buyers are looking for turnkey properties that won’t break the bank to upgrade. It can be hard to see past highly-specific design and color choices, and although it’s ‘just paint,’ a purchaser may view it as one more cost on top of what is, for many people, the most expensive purchase of their life.

Neutral colors like greige, white, and gray are appealing to buyers because they are more stable to exterior exposure and aren’t likely to go out of style. They also go with a variety of finishes and accent colors, should the purchasers choose to do some minor renovations down the line, such as swapping out the windows or doors.

Spice up neutrals with contrasting accents.

One way to make a neutral exterior really pop is by adding some contrasting elements. Beauchamp recommends using a contrasting paint color for things like trims, window frames, and doors. Doing this will not only give your home visual flair and highlight its architectural elements, but it can also be a great way to set your property aside from others.

Moreover, some accent colors have been proven to actually increase resale value. For instance, according to a Zillow Paint Color Analysis, a black front door can boost the price of your home by almost three percent.

But it’s not one-size-fits-all.

If the home has a specific architectural style, it should be factored into the exterior paint choices. For example, Victorian homes are best suited by deeper and saturated shades, such as ochre, russet, chocolate, and taupe. Additionally, sellers should consider the region the home is located in and if there are any area-specific color and style norms. A home that engages well with its surrounding environment will be more appealing to buyers, and as a result, will sell more quickly.

And finally, if the home is historic, situated on a historic block, or part of an HOA, sellers may not have the latitude to change the exterior colors at all. If this is the case, sellers should consult with their local Landmarks Preservation Commission or HOA board to find out what they are able to change and improve.

Smith and Grant Real Estate services the areas of Mt Pleasant, Daniel Island, Wando, James Island, Johns Island, West Ashley, Hollywood, Ravenel, and the Beach communities of Isle of Palms, Sullivan’s Island, Seabrook Island, Kiawah Island, Folly Beach, Wadmalaw Island, Edisto Island and Edisto Beach. We also sell real estate in Summerville, Hanahan, Goose Creek, Ladson, N Charleston, and Moncks Corner.  We also have agents in Myrtle Beach, Beaufort and Hilton Head.

Be sure to ask whether your home qualifies for a Free Home Warranty, Free Pre-Listing Appraisal, Free Home Inspection, and/or Free 360 and Aerial Photography!


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Michael Smith Top Charleston Agent

My Team specializes in all things Charleston Real Estate... Both Commercial and Residential! Welcome to the Best Home Search website for the Low Country of Charleston, South Carolina. My name is Mich....

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